Press Release
September 26, 2016
Hockey Phenom Connor McDavid Signs Exclusive Partnership Deal With Edmonton Based Go Auto Group
In the first local endorsement deal of Connor McDavid’s career, he has joined the Go Auto family with a multi-year contract. The young hockey player will be showcased in the coming months in a city wide campaign promoting the brand, through digital and traditional media.
Having McDavid work with the Go Auto brand is a first for the player, and the first time Go Auto has partnered with an official spokesperson.
From Ben Cochrane, Senior Vice President, Go Auto Group:
“Connor is a natural fit for Go Auto. Our brand is a home grown Edmonton company, and we work hard to excel at what we do. Connor is a great person and player, and brings the same work ethic to his game as we do to our dealerships. He has also brought excitement to the city that aligns with the spirit of our brand, and working together will be a great partnership.”